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Too long have I seen these mechanical, formulaic industry websites, with copy that lacks the human touch from personality and flare.

I understand the goal of these websites are to acquire leads and convert sales, yet somehow, I can’t help but feel disconnected from the material I’m reading.

What I try to do with my projects is to restore that human aspect — to go way beyond the look and feel, functionality, and make a deeper connection with my audience.

After 20 years of building and designing websites, the real challenge for me is not the actual construction of the website itself, but it has become the content, and how to connect on a genuine level with my readers.

That’s one reason I’m making this blog — to get better with writing content. The best way to show me you like a post is to share it with your friends and colleagues.

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