Evolution of a ProductWritten by Jeffrey Bennett
One of my favorite things about programming and design is the creativity required for the evolution of a product.
Let me explain.
This very blog went through many design adjustments (and still is), almost as if it’s a living, breathing being. It requires nurturing and care, so it can grow and flourish.
Kind of like a puppy! Who doesn’t love cute puppies? 😍🐶
The blog design I have now is partially due to trial and error of the previous design details.
Through this evolution, I’ve discovered things that “work” and things that don’t.
Using the analytics data I have, I can make other design choices that ideally will make reading and subscribing easier.
Like with many major projects, the dream of the end result is an abstract idea that takes shape over time.
Just like the evolution of the best selling product of all-time, the iPhone:
“You can’t connect the dots looking forward; you can only connect them looking backwards.” — Steve Jobs
I would be willing to bet that Steve Jobs never imagined his flagship device would have built-in facial recognition, yet the iPhone X is now a real thing.
I firmly believe the unusual shape of the screen (with the notch at the top) was a risk Apple intentionally took to offer more visual real estate for the user, and to stand out from the crowded marketplace.
“Just as the landscape of technologies change, the technologies that change that landscape must also change.” — Jeffrey Bennett
Think of the ebb and flow of the tides. They go in… They go out… In… Out…
I mean, who would have imagined 10 years ago that millions of people around the world would have augmented and virtual reality capable supercomputers in their pockets?
I certainly didn’t!
Yet here we are. The evolution of technology changes very quickly and it’s only getting faster.
A Formula for Creativity
Going back to my original thought, this change requires a certain level of creativity throughout the process: a willingness to fail, and even more importantly, a willingness to learn from those mistakes.
I truly believe that when we stop taking risks and when we stop trying new things, that’s when things start to become stagnant. It’s almost as if risk itself if a fundamental requirement of creativity.
I pride myself on constantly pushing myself out of my comfort zone. Not just in work and travel, but in life as well.
I know how easy it is to get comfortable in one place, but as with life and with business, if you’re not changing with the tides, you may get swept away and left behind.
Doing things differently than others not only takes an intimate knowledge of the existing landscape of whatever you’re trying to be unique at, but it also takes confidence in yourself and the knowledge that you may never get external validation.
And that’s okay!
Then, every once in a while, the risk you took will pay off more than you ever imagined it could.